Marketing Practices In The Best Ways(I)

The marketing is the most important job position in every companies because the professional marketers may help companies to promote its development with more access of customers. No matter modern digital marketing or traditional marketing, normally we have to follow its basic ways, namely, we have to meet customers’ need through marketing, preparing right price, effective promotion and advertising, in meantime access is also belonging to marketing practices.Click Here For More.

Reach to customer needs

The companies that take the time to specifically identify market segments and take steps to collect inputs through market research, one-on-one interactions, and customer feedback are likely to succeed in ensuring that everything they do is designed to resonate with the audience. Click Here For More. The companies that create products and services that meet specific consumer needs may be successful. However, meeting consumers’ needs does not only include assumptions about the company’s needs for customers.



The consumers must be able to get the products and services they like at any time, otherwise the companies’ efforts to create a strong product at the right price will be worthless. Access may mean the front desk staff to answer calls quickly, the right location, convenient time and the convenience of placing orders online in nowadays technology era.

What is Marketing Economy(I)

Commonality of foreign market economic models

The rich practice of the economies of the world has made the economic model increasingly integrated on the basis of diversity. The modern market economy has the following common characteristics:

(1) Marketization of resource allocation. Resource allocation refers to the general term for the means and methods for allocating resources in all aspects of society and economy, in order to achieve optimal. The fundamental difference between the market economy and the planned economy is that it is not based on customs, habits or administrative orders to allocate resources, but to make the market become the link of the entire social and economic connection and become the main way of resource allocation. In the economic operation, all kinds of resources of the society enter the market directly or indirectly, and the market supply and demand form the price, which in turn guides the free flow of resources between various departments and enterprises, so that the social resources are properly allocated.

(2) The rights, responsibilities and interests of economic agents are clearly defined. The economic behaviors of economic actors such as families, enterprises and governments are all subject to the rules of market competition and related laws, giving corresponding rights, responsibilities and interests, and becoming different stakeholders with clear income and risk awareness. If the rights and responsibilities of the economic actors are not clearly defined, then the micro level of the subject, especially the enterprise, will be difficult to become a real autonomy market competition subject.

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Misleading Information of Online Marketing

Online marketing is the tendency to make a publicity for own products sales through internet or related websites. Certainly, through development of so many years, online marketing begin to tend to Systematization with related marketing ways. The functions of online marketing need to be realized through one or more online marketing ways. Besides the registration of search engines, the commonly used online marketing methods include keyword search, online advertising, TMTW pay-for-call advertising, exchange links, information release, integrated marketing, mailing list, licensed E-mail marketing, personalized marketing. Membership marketing, viral marketing and so on. Certainly, we may search related concrete operation about these ways through search engine. By this time we analyze some misleading information of online marketing below,

The first misunderstand

People often say “build websites to help companies make money”. This sentence itself is no problem, but it is wrong in most people’s understanding of A website will certainly be able to make money if we build it”. In fact, the construction of websites by enterprises only represents the first step for enterprises to launch network marketing. With website, there is a chance to display products and display services through the Internet. But in the many websites of internet, how to build your brand and let more people know about your products and services is the core problem that network marketing really needs to solve.

The second misunderstand

People often say “Online advertising is the network marketing”. Playing advertisements on websites is only a way of network promotion in the network marketing system, and is only the tiny parts of the network marketing system. Successful network marketing is not only one or two network promotion, but also a new sales system which integrates brand planning, advertising design, network technology, sales management and marketing. We should have a thoughtful and comprehensive plan, with accurate and effective implementation, in order to get the desired effect.


The third misunderstand

Someone is able to say “Small and medium-sized enterprises do not have the strength to do network marketing”. On the contrary, small and medium-sized enterprises are fully capable of doing network marketing, but lack of awareness. Compared with the traditional way of publicity (traditional marketing), network marketing is the most inexpensive and suitable for small and medium-sized enterprises.

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Marketing Tactics in China

Well, the same marketing tactics in different countries will not gain the same result because of a lot of factors such as different humanity, different living habits and different local custom and so on. Certainly, for China, owns the biggest potential of market, there are also some suitable ways to marketing tactics. Hereby, let us know about it below,

Efficacy priority tactics

The first motivation of Chinese purchasing motivation is about realistic motivation. In order to succeed in any marketing, the most important thing is to have a good product. Therefore, the first tactics of marketing is the efficiency priority tactics, that is, to consider the effectiveness of the product as the first factor affecting the marketing effect, giving priority to the quality of the product and efficiency optimization.


Price fixing tactics

Price positioning is also an important factor affecting the success or failure of marketing. For Chinese consumers who are realistic and have a strong mentality of being cheap, the price directly affects their purchasing behavior. First, the price of the product should be recognized by the consumer group. The second, the value of the product is comparable to the price of many products of the same type. The third, after determining the selling price, the profit rate should be equivalent to that of many other operators.


Brand promotion tactics

The so-called brand promotion tactics is to improve and enhance the impact of the various elements of the brand through various forms of publicity; improve brand awareness and reputation of the tactics. Enhancing brands requires both quantity and quality. Seeking quantity, that is, constantly increasing the popularity of quality, that is, constantly improve the reputation.


Stimulus source tactics

The so-called stimulation source tactics is to regard consumers as the source of marketing, through marketing activities, constantly stimulate consumer demand and desire to buy, to achieve maximum service to consumers. Actually this is really popular way and tactics to be adopted by China and other countries. In America or Europe, we also may see a lot of Salesman in supermarket to introduce the products to every customers.



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